Aïda
CASE STUDY • Data Analytics • Spring 2026

Mastercard Inclusive Growth Challenge

A team data analytics project exploring socioeconomic barriers in Robeson County, NC, connecting community indicators to a proposed solution called Strive.

Data AnalysisCommunity IndicatorsTeam LeadershipBusiness Analysis
Challenge Finalist Mastercard Inclusive Growth Data Analysis
TARGET USERS & AUDIENCE

Community stakeholders, economic development leaders, and competition evaluators seeking evidence-backed inclusive growth solutions.

THE PROBLEM

Robeson County communities face complex, multi-dimensional barriers to inclusive growth that require synthesizing multiple community indicators into an actionable strategy.

MY ROLE

I served as team lead and business analyst. I helped organize the analysis, connect the evidence to a community problem, and shape the proposed solution.

WHAT WAS DESIGNED & BUILT

A structured data analysis and recommendation framework called Strive, connecting five key community indicator index scores to a practical community response in Robeson County.

OUTCOMES & RECOGNITION

Challenge Finalist — Our team became a Challenge Finalist.

METHODS & TOOLS
Data AnalysisCommunity IndicatorsTeam LeadershipBusiness Analysis
01 // CONTEXT

Overview

As part of a four-person team called Tech Mongers, we explored barriers to inclusive growth in Robeson County, North Carolina, and connected community indicators to a practical response called Strive.

Core Objective: Delivering a functional, high-value solution addressing verified real-world needs at Livingstone College and beyond.
02 // THE CHALLENGE

Problem Statement

Robeson County communities face complex, multi-dimensional barriers to inclusive growth that require synthesizing multiple community indicators into an actionable strategy.

Affected Stakeholders

Community stakeholders, economic development leaders, and competition evaluators seeking evidence-backed inclusive growth solutions.

03 // OWNERSHIP

My Role & Responsibility

I served as team lead and business analyst. I helped organize the analysis, connect the evidence to a community problem, and shape the proposed solution.

Key Competencies Demonstrated: Problem Discovery, User-Centered Design, Technical Execution, and Rapid MVP Delivery.
04 // METHODOLOGY

Process & Execution

1

Examined community indicators including internet access, labor market engagement, female poverty, early education, and health insurance.

2

Analyzed reported index scores across these areas (18, 29, 20, 22, and 24 respectively; index scores, not percentages).

3

Led the four-person Tech Mongers team in synthesizing findings and connecting evidence to community problems.

4

Shaped the proposed solution, Strive, as a practical response to identified barriers.

5

Prepared and delivered the team's presentation to the competition evaluation panel.

05 // DELIVERABLE

Solution & Core Features

A structured data analysis and recommendation framework called Strive, connecting five key community indicator index scores to a practical community response in Robeson County.

Applied Technologies & Methods
Data AnalysisCommunity IndicatorsTeam LeadershipBusiness Analysis
Interface Specification: Community indicator data charts and final challenge presentation slides.
06 // IMPACT & REFLECTION

Results & Learnings

Our team became a Challenge Finalist.

Successfully synthesized five key community indicators into an evidence-based recommendation.

Led a four-person team in delivering a comprehensive social innovation proposal.

KEY TAKEAWAYS & LESSONS LEARNED

"How to lead an analytical team, translate multi-dimensional community indicators into a proposed solution, and build actionable recommendations from evidence."

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